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Privacy Policy

Effective Date: September 15, 2026

Last Updated: September 15, 2026

 

1. Introduction

Morning View Communities (“Company,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, submit an application, or use our resident portal (collectively, the “Site”).

 

2. Information We Collect

a. Information You Provide Directly

  • Contact information (name, email, phone number, mailing address)
  • Application information (employment history, income, rental history, references)
  • Sensitive identifiers (Social Security number, date of birth, government ID) submitted for screening or leasing purposes
  • Payment information (bank account or card details) for rent and fee payments
  • Communications you send us (contact forms, messages, support requests)

b. Information Collected Automatically

  • IP address, browser type, device information
  • Pages visited, time spent on the Site, referring URLs
  • Cookies and similar tracking technologies

c. Information From Third Parties

  • Background, credit, and eviction screening reports
  • Payment processor confirmations
  • Information from co-applicants or guarantors you provide

 

3. How We Use Your Information

We use your information to:

  • Process rental applications and make leasing decisions
  • Verify identity and conduct background/credit screening
  • Process rent and fee payments
  • Manage your resident account and portal access
  • Communicate with you about your application, lease, or account
  • Comply with legal and regulatory obligations
  • Improve our Site and services
  • Send marketing communications (where permitted, with opt-out available)

 

4. How We Share Your Information

We may share your information with:

  • Screening companies for background and credit checks
  • Payment processors to facilitate rent and fee transactions
  • Service providers who support our operations (IT, hosting, customer support)
  • Legal and government authorities when required by law or to protect our rights
  • Successors in the event of a merger, acquisition, or sale of assets

We do not sell your personal information to third parties for their own marketing purposes.

 

5. Sensitive Information

Social Security numbers and other sensitive identifiers are collected solely for identity verification, screening, and legal/tax compliance purposes. We limit access to this information to authorized personnel and take reasonable steps to protect it, including secure storage and restricted access.

 

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

 

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations (such as tax and fair housing recordkeeping requirements), resolve disputes, and enforce our agreements.

 

8. Your Rights and Choices

Depending on your state of residence, you may have rights to:

  • Request access to the personal information we hold about you
  • Request correction or deletion of your information
  • Opt out of marketing communications
  • Request information about data sharing practices

To exercise these rights, contact us using the information below. 

 

9. AI Chat Assistant

Our Site may offer an AI-powered chat assistant (“Chatbot”) to help answer questions about our communities, applications, and services. When you use the Chatbot, we (or our third-party AI service provider, Uniti, may collect:

  • The content of your messages and questions submitted to the Chatbot
  • Any personal information you voluntarily share during the conversation
  • Technical information such as timestamps and session data

We use this information to respond to your inquiries, improve the Chatbot’s accuracy and performance, and maintain records of communications. Chat logs may be retained for 12 months and may be reviewed by staff or our AI vendor for quality and training purposes.

Please do not enter sensitive information — such as your Social Security number, payment card details, or government ID numbers — into the Chatbot. Use our designated secure application or payment forms for that information instead.

 

10. Cookies and Tracking

Our Site may use cookies and similar technologies to enhance functionality and analyze usage. You can control cookie preferences through your browser settings.

 

11. Children’s Privacy

The Site is not directed to individuals under 18. We do not knowingly collect personal information from children.

 

12. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites.

 

13. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top reflects the most recent changes. Continued use of the Site after updates constitutes acceptance of the revised policy.

 

14. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please contact us at:

Morning View Communities

PO Box 6010, Spartanburg, SC, 29304

info@morningviewmhc.com

864-285-3181